雅思寫(xiě)作范文廣告利弊
2023-10-18 15:44:53 來(lái)源:中國(guó)教育在線
雅思寫(xiě)作范文廣告利弊,相信這個(gè)問(wèn)題是許多正在準(zhǔn)備留學(xué)的同學(xué)關(guān)心的一個(gè)問(wèn)題,那么下面小編就來(lái)和大家說(shuō)一說(shuō),感興趣的您趕緊往下了解吧。
雅思寫(xiě)作范文廣告利弊:
題目:Customers are faced with increasing amounts of advertising due to the competitionamong companies. To what extent do you think consumers are influenced by advertisements? And what measures can be taken to protect their interests?
作文:
Recently, I found on the internet that advertisements are regarded as another term of pollution to the public. However, hardly could anyone imagine the world it as it certainly brings huge amount of merits. As far as I could tell, the amount of pros that advertising has brought to people has far exceededits cons.
In the first instance, advertising is the sales gimmick to Oligopolies. In such sort of market, firms compete with each other to gain the market shares. However, they will be reluctantto increase or lower their price because the information is interdependent and consumers have got tones of other substitutes. Therefore, the only way to promote their sales will be through advertising. Some consumers, on the other hands, do find such information useful while choosing what to buy. There is a common sense in it: hardly could an inefficient and stagnant firm investa great deal of money on investment. In addition to that, big firms are able to lay the cornerstone to provide goods and services with better quality, which might benefit the consumers.
To conclude, advertisements in my opinion will hardly influence people’s purchasing patterns. Instead, some well-made advertisements can approvethe aesthetical capability of the viewers. Although youngsters are worried in this advertising explosion century, education and recognition can prevent them from being coned to a great extent.
雅思大作文解析及范文:廣告的作用
If the product is of good quality and meets people’s needs, people will buy it. Therefore, advertising is unnecessary and is no more than a type of entertainment. To what extent do you agree or disagree?
如果產(chǎn)品質(zhì)量好,滿足人們的需求,人們就會(huì)去買(mǎi)。因此,廣告是沒(méi)必要的,僅僅是一種娛樂(lè)。你在多大程度上同意或者不同意?
思路解析:
1. 娛樂(lè)功能:在指導(dǎo)人們購(gòu)物上,廣告的作用正在衰退。舉例,人們更喜歡通過(guò)互聯(lián)網(wǎng)的帖子和測(cè)評(píng)信息來(lái)選擇商品。
2. 銷(xiāo)售功能:廣告幫助人們有效地了解和對(duì)比產(chǎn)品。舉例,通過(guò)廣告中對(duì)于相關(guān)產(chǎn)品的參數(shù),功能,和總體性能的描述,客戶能了解到該產(chǎn)品的特點(diǎn)和價(jià)值,并對(duì)于產(chǎn)品的好壞做出判斷。
3. 刺激銷(xiāo)售:廣告能勾起觀眾的購(gòu)買(mǎi)欲。舉例,一個(gè)精美的廣告往往能讓用戶重復(fù)購(gòu)買(mǎi)他們不需要的東西,如奢侈品廣告。
參考范文:
What is the root function of an advertisement in media? Some people believe it is just for entertaining viewers and it has nothing to do with products selling. Personally, I hold an opposed view that advertising is still the main way of stimulating the consumption of common goods, and my reasons will be explored as below.
Admittedly, Advertisements today have less influence on the public to purchase commodities, because now there are diverse information accesses to understand a product. For example, on an age of Internet, people with desires of purchasing goods, especially the youngsters, prefer reading the professional articles of forums or assessment websites collecting comments and feedbacks from consumers, or listening to the advices from the face-to-face communication with friends and peers. In their eyes, the description of a certain product on an advertisement is unpractical, unobjective and unconvincing. Therefore, advertisements—such as posters in billboards and Videos in TV screens—are viewed as the amusement by which the audience’s stress and worries in minds can be relieved.
However, I strongly believe this assertion underestimate advertisement functions in day-to-day life. Firstly, by what way can a customer be sure of whether a product is really good or needed? The answer is definitely the advertisement. For example, today cell phones of different bands have a high similarity in their appearances and shapes, and it is a big challenge for customers to pick put the right one. So there is a necessity for adverting, which can clearly presents the inner components, parameters and unique features of a cell phone. By reading the detailed information, customers can easily distinguish one product from others, and make a proper judgment of which one is the best or most satisfying for them.
The second reason against this assertion is that advertisements can encourage viewers to buy items they do not need. For example, typical slogans on advertisements like “special discount”, “l(fā)imited time offer” and “buy one get one free”, are overwhelming temptations. They manipulate brains of customers, driving them to purchase these bargains, with no concern of whether the products are really essential or not.
All in all, this assertion is basically problematic. Although the influence of advertisements is declining, they are still irreplaceable, in terms of their great contributions on instructing people to compare and select high-quality products, as well as sparking the desire of customers to do more shopping.
雅思考試大作文范文:廣告的作用
Every year billions of dollars are spent on advertising. Many approaches are used to persuade consumers to buy a product. Some seem to work better than others.
One approach, for example, is to try to make the reader or viewer identify with the people shown using the product. These people seem to be glamorous, loved, successful, elite, clever, or sexy. Supposedly, anyone who uses the product can expect the same reward. Another approach is to let the product speak for itself; people are attracted to scrumptious food, beautiful clothing, and sleek new cars. Sometimes good prices and special deals are the focus. Ads for complicated products, such as computers, may provide a lot of information. Endorsements by celebrities are especially common.
In general, many of the ads succeed. People do tend to buy what they see advertised. However, some advertising can backfire. People may be offended, for example, by ads that are overly sexy or ones that viciously or sarcastically attack competitors' products.
Advertising can be a useful aid for the consumer. It helps a person learn what is new or in style or handy to have around, what things cost, and where to buy them. To use this information effectively, however, a person must learn to look past the emotional appeals and find the facts.
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