雅思商業(yè)報(bào)告怎么寫的范文

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Title: The Impact of Large Businesses on the Local Market

Introduction

Large businesses and international brands have significant influence on the local market. With their immense budgets for marketing and promotion, they often dominate the market share, leaving small local businesses struggling to survive. This report will analyze the impact of large businesses on the local market and propose strategies to mitigate their adverse effects.

Body

1. Dominance of Large Businesses

Large businesses and international brands spend enormous amounts of money on marketing and advertising. Consequently, people tend to watch those advertisements frequently, while small local businesses find it difficult to reach their potential customers. This dominance can lead to serious problems such as the closure of local businesses and the creation of monopolies in certain industries.

2. Loss of Local Businesses

The dominance of international brands and large businesses often results in the destruction of the market for locally made products. This can lead to the closure of many local businesses and subsequently result in significant unemployment. Small businesses, even with quality products, often struggle to attract consumers due to the overwhelming presence of large brands.

3. Monopoly and Consumer Trap

Large businesses strive to attract public attention to their products, using advertising as one of their most effective tools. Creative and sometimes deceptive advertising strategies often convince consumers that they need these products, leading to market monopolies. Consumers may feel trapped and have no alternative but to buy products from specific brands.

4. Strategies to Mitigate Adverse Effects

To address the adverse effects of large businesses on the local market, several strategies can be adopted:

Government Regulation: The government should strictly monitor and ban deceptive and misleading advertisements. By ensuring fair competition, the government can protect local businesses from being overshadowed by large corporations.

Consumer Awareness: Consumers should be encouraged to compare product quality before purchasing. By promoting consumer awareness, people can make informed choices and support local businesses.

Shelving Local Products: Shop owners should be encouraged to shelf local products alongside branded products. This will give local businesses a chance to compete and attract customers.

Product Review and Rating: The government or relevant authorities should review and rate products and disclose the information to the public. This will help consumers make informed decisions based on product quality and performance.

Financial Support for Local Businesses: Banks and governments should provide financial support to local businesses. This will help them grow and compete effectively with large corporations.

Conclusion

The dominance of large businesses and international brands has significant impacts on the local market. To mitigate these effects, a combination of government regulation, consumer awareness, and support for local businesses is necessary. By adopting these strategies, we can ensure a fairer and more competitive market that benefits both consumers and local businesses.

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