雅思寫作滿分范文丨廣告泛濫及其思路解析
2023-11-02 12:56:57 來源:中國教育在線
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雅思寫作題目:Today consumers are facing an increasing amount of advertising from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
雅思寫作題目講解:
此類雅思寫作題目是典型的blended essay的寫法,開頭結尾相對容易,body paragraphs分為兩段展開,按照雅思寫作題目提問的先后順序:首先,第一問可以寫廣告所帶來的諸多benefits,比如:廣告讓我們更加清晰了解產(chǎn)品特點getting a better understanding of how the products work;成為大多數(shù)企業(yè)的收入來源sources of revenue;部分廣告向人們宣傳健康生活方式,讓人們生活更加幸??鞓穖ore contented。當然也可以寫drawbacks,例如:很多商業(yè)廣告的虛假宣傳誤導了消費者消費misleading customers;部分廣告內容低俗,對青少年的身心發(fā)展不利negative effects on mental health。
雅思寫作范文:
The extent to which people are influenced by advertisements can be measured in terms of the high sales of popular consumer goods, many of them being unnecessary or completely useless. Mainly through the media, advertisements on products and services are able to penetrate the public mind with half truth and half lying. In many cases, consumers are becoming so greedy that they are not only buying things they really do not need but also spending the money they do not have.
人們受廣告影響的程度可以用大眾消費品的高銷量來衡量,其中許多是不必要的或完全沒有用的。主要通過媒體,產(chǎn)品和服務上的廣告能夠半真半假地滲透到公眾頭腦中。在許多情況下,消費者變得如此貪婪,以至于他們不僅購買他們真正不需要的東西,而且花掉他們沒有的錢。
Although advertising gives people a chance as consumers, actually most advertisements tend to cause them to desire for something worthless. Under such circumstances, it is easy to change people's need into greed. So much so, they are constantly encouraged to want things--want this and want that. This human behavior is haunted by the media from all fronts: on radio, on television, and online, not to mention printed circulations such as newspapers and magazines. Obviously, a great number of "impulsive" buyers are persuaded under the illusion that new products or services could make a difference in their lives. Despite all the benefits of the free market economy, the effects of unreliable advertising are particularly negative in that the power of advertising does not reflect the real needs of the society in which products and services are sold.
雖然廣告給人們作為消費者的機會,但實際上大多數(shù)廣告往往使他們渴望一些毫無價值的東西。在這種情況下,很容易把人們的需求變成貪婪。因此,他們經(jīng)常被鼓勵想要東西——想要這個,想要這個。這種人類行為受到來自各個方面的媒體的困擾:廣播、電視和網(wǎng)絡,更不用說報紙和雜志等印刷發(fā)行物。顯然,許多“沖動”的買家被說服了,他們以為新產(chǎn)品或服務可以改變他們的生活。盡管自由市場經(jīng)濟帶來了種種好處,但不可靠廣告的影響尤其消極,因為廣告的力量不能反映銷售產(chǎn)品和服務的社會的實際需要。
Worse still, many consumers are convinced to waste money they do not have. Surrounded by advertisements, people are too unwise to perform a balanced act between income and expenditure. Increasingly, what seems to be good for economy begins to backfire because advertising is misleading consumers deeply into commercial debts which they probably could not afford to pay in due time. Thus, instead of improving people's lives, advertising may be considered as a "necessary evil" in modern time. Furthermore, as manufacturing and service companies are competing to have a larger share of the market, it is next to impossible to expect the media to reduce the amount of dishonest advertising. Besides, when it comes to making money, companies and the media are in the same religion.
更糟糕的是,許多消費者被說服浪費他們沒有的錢。在廣告的包圍下,人們太不明智,無法在收入和支出之間起平衡的作用。似乎對經(jīng)濟有利的東西開始逐漸起反作用,因為廣告深深地誤導消費者,使他們陷入商業(yè)債務,他們可能無法按時償還。因此,廣告可以取代現(xiàn)代人的生活,而被視為一種“必要的惡”。此外,隨著制造業(yè)和服務業(yè)公司爭奪更大的市場份額,幾乎不可能指望媒體減少不誠實廣告的數(shù)量。此外,當涉及到賺錢的時候,公司和媒體在同一個宗教中。
After all, greed being a human instinct, consumers have only themselves to blame for their foolishness toward advertisements. Since outlawing commercial advertising is out of the question, people should educate themselves to be more prudent in buying and spending behaviors. As for consumers, what better measures can be taken to protect themselves other than self-control?
畢竟,貪婪是人類的本能,消費者只因他們愚蠢的廣告而受到責備。既然禁止商業(yè)廣告是不可能的,人們應該教育自己在購買和消費行為上更加謹慎。至于消費者,除了自我控制之外,還有什么更好的措施來保護自己呢?
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