劍橋雅思13Test1閱讀passage1真題+翻譯(2)

劍橋雅思13Test1閱讀passage1真題+翻譯(2) 關(guān)于這個問題下面小編就來為各個考生解答下。

劍橋雅思13Test1閱讀passage1真題+翻譯

READING PASSAGE 1

You should spend about 20 minutes on Questions 1—13, which are based on Reading Passage 1 below.

Case Study: Tourism New Zealand website

案例分析：“新西蘭之旅”網(wǎng)站

The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.

因為在網(wǎng)上成績斐然，新穎獨特，“新西蘭之旅”網(wǎng)站增榮獲兩次威比獎。或許更重要的是，它給新西蘭旅游業(yè)帶來的增長是驚人的。1999-2004年，旅游業(yè)整體的消費額每年平均增長達6.9%。2002-2006年，自英國前往新西蘭旅游的人數(shù)年平均增長達13%，與英國海外游4%的年增幅形成了對比。

The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn about traditional Maori life. Many long-haul travellers enjoy such learning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don't want to be ‘one of the crowd' and find activities that involve only a few people more special and meaningful.

“新西蘭之旅”網(wǎng)站設(shè)置的初衷是方便自由行游客和旅行社按自己的需求和興趣生成定制日程和旅行服務(wù)套餐。游客在網(wǎng)站上不僅可以按地理位置搜索各種旅行活動，還能按活動的特性來搜索。這一點至關(guān)重要，因為調(diào)查研究顯示，活動是游客滿意度的主要驅(qū)動力，占比達76%，而交通和食宿共占其余的26%。也就是說游客參與的活動越多，滿意度就越高。還有研究表明，文化活動越有參與性，游客就越享受，比如參觀毛利人的會議場所(Marae)來了解傳統(tǒng)毛利人的生活。遠道而來的客人們非常享受這樣的了解新文化的經(jīng)歷，這讓他們回去之后在家人和朋友面前有資可談。此外，似乎來新西蘭的游客們并不想“隨大流”，而更傾向于參與人少卻更獨特更有意義的活動。

It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. Because of the long-haul flight，most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere - the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.

當然會有人認為新西蘭并不是一個常規(guī)的旅游目的地。因為新西蘭這個小國的旅游經(jīng)濟主要由小企業(yè)來經(jīng)營。人們通常把它想成一個交通設(shè)施可靠、安全的英語國家。因為需要長途飛行，大部分游客會待得比較久(平均20多天)，會在這個“一輩子就來一次”的旅程中盡可能多地看看這個國家。但這些成功背后的經(jīng)驗放之四海而皆準--強大品牌的效能，基于獨到體驗的推廣策略和一個包羅萬象又好用的網(wǎng)站。

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