Hotels and Tourist Industry劍橋雅思7-聽(tīng)力原文翻譯及答案解析
2023-06-13 11:14:36 來(lái)源:中國(guó)教育在線
一、Hotels and Tourist Industry聽(tīng)力原文:
Good morning everyone Today、lecture forms part of the Hospitality and Tourism moduleLast week I looked at the economy end of the hotel business;
this week I’m going to discuss the luxury end of the market.
Let's consider the following scenario...
You wake up in the middle of the night in a strange hotel miles away from home,disoriented most probably from jet lag,when even the most expensive surroundings can seem empty and dispiriting.
You have paid a great deal of money to stay in this first-class hotel with its contemporary technology,but according to recent research carried out by an international travel and public relations company,all is not well.
The research suggests that even the most opulent,luxurious hotels seem to have underestimated the most basic needs of their customers-be they travelling for work or pleasure:the need to feel at home in surroundings which are both familiar and inviting.
Do these findings,however,apply only to hotels situated in particular areas?
Is it possible that the external environment can affect a guest’s well-being?
The company's research covered a whole range of different hotel types,both independent hotels and those which are part of large chains.
They investigated chic so-called boutique hotels in the heart of downtown business districts,stately mansions located in the depths of beautiful countryside,and plush hotels built at the edge of tropical beaches surrounded by palm trees and idyllic blue ocean.
And the research concluded that what was outside the hotel building simply didn't matter.
This is a fascinating revelation and those of you hoping to move into careers in the travel and leisure industry would be well advised to look at the findings in more detail.
But back to the main point of this lecture...
the need to feel at home.
What can the hotel industry do about it?
And is the very idea so subjective that it's impossible to do anything about it on a global basis?
However,nothing stands still in this world.
One company has come up with the slogan‘Take Your Home With You’,and aims to provide clients with luxury serviced apartments.
Those in the business travel industry maintain that these serviced apartments dispense with all the unwanted and expensive hotel services that business travellers don’t want,while maximising the facilities they do want.
For example,not only sleeping and living accommodation,but also a sleek modem kitchen that allows guests to cook and entertain if they wish,at no additional cost.
The attractions of such facilities are obvious and it'll be interesting to see whether the company manages to establish a trend all over the world and make a lasting impact on the luxury accommodation market.
Now,finally I want to consider the psychology underpinning the traditional holiday hotel industry.
As a hotelier,how do you go about attracting people to give up the security of their own home and entrust themselves to staying in a completely strange place and sleeping in an unfamiliar bed?
Firstly,hotels exploit people's need to escape the predictability of their everyday lives.
For a few days people can pretend they are free of responsibilities and can indulge themselves.
Secondly,there is something very powerful in our need to be pampered and looked after,it’s almost as if we return to being a baby,when everything was done for us and we felt safe and secure.
And not far removed from this is the pleasure in being spoilt and given little treats-like the miniscule bottles of shampoo and tiny bars of soap,the chocolate on your pillow at night-and we actually forget that we are paying for it all!
Next week,Tin going to look at eco-hotels,a fairly new phenomenon but increasingly popular…
二、Hotels and Tourist Industry聽(tīng)力中文翻譯:
大家早上好,今天的講座是酒店和旅游模塊的一部分。上周,我看了一下酒店業(yè)的經(jīng)濟(jì)端
本周,我將討論奢侈品市場(chǎng)。
讓我們考慮以下場(chǎng)景。。。
你半夜在離家數(shù)英里的一家陌生酒店醒來(lái),很可能是時(shí)差造成的迷失方向,即使是最昂貴的環(huán)境也可能顯得空虛和沮喪。
你花了很多錢住在這家擁有現(xiàn)代科技的一流酒店,但根據(jù)一家國(guó)際旅游和公共關(guān)系公司最近進(jìn)行的研究,一切都不太好。
研究表明,即使是最豪華、最豪華的酒店似乎也低估了客戶最基本的需求——無(wú)論他們是為了工作還是為了娛樂(lè)而旅行:在熟悉又誘人的環(huán)境中感到賓至如歸的需要。
然而,這些發(fā)現(xiàn)是否僅適用于位于特定區(qū)域的酒店?
外部環(huán)境是否可能影響客人的健康?
該公司的研究涵蓋了各種不同類型的酒店,包括獨(dú)立酒店和大型連鎖酒店。
他們調(diào)查了位于市中心商業(yè)區(qū)中心的別致的所謂精品酒店、位于美麗鄉(xiāng)村深處的豪宅,以及在棕櫚樹(shù)和田園詩(shī)般的藍(lán)海環(huán)繞的熱帶海灘邊緣建造的豪華酒店。
研究得出的結(jié)論是,酒店大樓外的一切都無(wú)關(guān)緊要。
這是一個(gè)引人入勝的發(fā)現(xiàn),對(duì)于那些希望進(jìn)入旅游和休閑行業(yè)的人來(lái)說(shuō),最好仔細(xì)看看這些發(fā)現(xiàn)。
但回到這節(jié)課的要點(diǎn)。。。
需要有賓至如歸的感覺(jué)。
酒店業(yè)能對(duì)此做些什么?
這個(gè)想法是不是太主觀了,以至于在全球范圍內(nèi)都無(wú)法對(duì)此采取任何行動(dòng)?
然而,這個(gè)世界上沒(méi)有什么東西是靜止不動(dòng)的。
一家公司提出了“帶你回家”的口號(hào),旨在為客戶提供豪華服務(wù)式公寓。
商務(wù)旅行行業(yè)人士堅(jiān)持認(rèn)為,這些服務(wù)式公寓免除了商務(wù)旅行者不想要的所有不需要的和昂貴的酒店服務(wù),同時(shí)最大限度地提高了他們想要的設(shè)施。
例如,不僅有住宿和生活設(shè)施,而且還有一個(gè)時(shí)髦的現(xiàn)代化廚房,客人可以在不增加額外費(fèi)用的情況下根據(jù)自己的意愿做飯和娛樂(lè)。
這些設(shè)施的吸引力顯而易見(jiàn),看看該公司是否能在全球范圍內(nèi)形成一種趨勢(shì),并對(duì)豪華住宿市場(chǎng)產(chǎn)生持久的影響,將是一件有趣的事情。
現(xiàn)在,最后我想考慮一下傳統(tǒng)假日酒店行業(yè)的心理基礎(chǔ)。
作為一個(gè)酒店經(jīng)營(yíng)者,你如何吸引人們放棄自己家的安全,把自己寄托在一個(gè)完全陌生的地方,睡在一張陌生的床上?
首先,酒店利用人們逃避日常生活可預(yù)測(cè)性的需求。
有幾天,人們可以假裝自己沒(méi)有責(zé)任,可以放縱自己。
其次,我們需要被寵愛(ài)和照顧,這就好像我們回到了嬰兒時(shí)代,一切都為我們做了,我們感到安全。
離這不遠(yuǎn)的是被寵壞的快樂(lè)和得到的小小的款待——比如小瓶子的洗發(fā)水和小肥皂,晚上枕頭上的巧克力——而我們實(shí)際上忘記了我們是在為這一切付出代價(jià)!
下周,我們將去看看生態(tài)酒店,這是一個(gè)相當(dāng)新的現(xiàn)象,但越來(lái)越受歡迎…
三、Hotels and Tourist Industry聽(tīng)力問(wèn)題:
Question 31-34
Choose the correct letter,A,B or C.
31.According to the speaker,how might a guest feel when staying in a luxury hotel?
A.impressed with the facilities
B.depressed by the experience
C.concerned at the high costs
32.According to recent research,luxury hotels overlook the need to
A.provide for the demands of important guests.
B.create a comfortable environment.
C.offer an individual and personal welcome.
33.The company focused their research on
A.a wide variety of hotels.
B.large,luxury hotel chains.
C.exotic holiday hotels.
34.What is the impact of the outside environment on a hotel guest?
A.It has a considerable effect.
B.It has a very limited effect.
C.It has no effect whatsoever.
Question 35-40
Complete the notes below.
Write ONE WORD ONLY for each answer.A company providing luxury serviced apartments aims to:
?cater specifically for travelers
?provide a stylish for guests to use
?set a trend throughout the
Traditional holiday hotels attract people by:
?offering the chance to
?making sure that they are cared for in all respects-like a
?leaving small treats in their rooms-e.g.cosmetics or
四、Hotels and Tourist Industry聽(tīng)力答案:
31.B
32.B
33.A
34.C
35.business
36.kitchen
37.world
38.escape
39.baby
40.chocolate
五、Hotels and Tourist Industry聽(tīng)力答案解析
31.B講座者介紹說(shuō)...when even the most expensive surroundings...,對(duì)應(yīng)題干,后面即出現(xiàn)正確答案seem empty and dispiriting,本題考查了考生對(duì)同義、近義詞的掌握。同義替換:expensive=luxury,dispiriting=depressed。
32.B題干中的recent research和need為本題的重要指示詞。所以當(dāng)考生聽(tīng)到...the research suggests...the need to feel at home in surroundings which are both familiar and inviting.,就可以確定答案。同義替換:environment=surroundings,overlook=overestimated。
33.A講座者介紹說(shuō)...the company’s research covered...這句話正是第33題的題干信息,接著考生會(huì)聽(tīng)到講座者介紹...a whole range of different hotel types...,對(duì)應(yīng)第33題選項(xiàng),答案為a wide variety of hotels。同義替換:cover=focus,a whole range of=a wide variety of。
34.C講座者介紹說(shuō)...and the research concluded that what was outside...,對(duì)應(yīng)題干,考生應(yīng)意識(shí)到第34題的答案即將出現(xiàn),接著考生聽(tīng)到...outside the hotel building simply didn’t matter.。就可以正確地挑選答案。同義替換:no effect=didn’t matter。
35.business考生聽(tīng)到One company...and aims to provides clients with luxury serviced apartment...,對(duì)應(yīng)題干,確定第35題的答案即將到來(lái)??忌S后聽(tīng)到錄音中...that business travellers,對(duì)應(yīng)試卷上的信息,答案為business。
36.kitchen題干中的stylish被原文中的sleek modern所替換。本題考查了近義詞的互換。
37.world考生聽(tīng)到...to establish a trend all over the world...,對(duì)應(yīng)試卷上的信息,就可以確定答案。同義替換:throughout=all over。
38.escape考生在錄音中聽(tīng)到...firstly...會(huì)提示第38題的到來(lái),而后面的secondly,and又為后兩道題提供了提示,而題干中的ordinary routine life被原文中的everyday lives所替換。最終答案確定為escape。
39.baby接著考生會(huì)聽(tīng)到...secondly,there is something very powerful in our need to be pampered and looked after...,對(duì)應(yīng)第39題試卷上信息,可以確定第39題答案的出現(xiàn),隨后考生聽(tīng)到...it’s almost as if we return to being a baby...,as if對(duì)應(yīng)like,答案確定為baby。
40.chocolate當(dāng)考生聽(tīng)到...miniscule bottles of shampoo and tiny bars of soap...時(shí),對(duì)應(yīng)第40題試卷上信息small treats...cosmetics,考生可以確定后面即是答案,最后答案確定為chocolate。
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